Lead with empathy.

We design for real people. I listen to what they need, what gets in their way, and what makes them happy, and I keep those things at the heart of every design choice I make.

Keep it simple.

Complexity can really get in the way of our instincts. Let’s cut out the unnecessary stuff and make sure everything we include has a reason to be there. Our designs should come off as easygoing and simple, yet still have that touch of elegance.

Progress by iteration.

AI helps us move, vision sets the direction. Start messy, make fast, learn faster. Sketch it, test it, tweak it—repeat. I’m not chasing perfect, I’m chasing better. The easy idea’s just the first step; I’m here to push past it.